New Gmail Format
Earlier this month, Google unveiled a new Gmail format for its inbox. The default setting now splits your incoming email into Primary, Social and Promotions. You can add two other tabs: Updates and Forums.
The format was simply changed by Gmail one night. My reaction when I opened my mail box and saw the changes was something like “Oh peachy-keen. Now I have to find my emails in multiple locations”. Actually, I probably used stronger language.
The reactions I saw from other users (non-marketers) I know amounted to furious resentment. Most users didn’t see this coming, though I understand the upcoming changes were announced in May.
Chris Brogan was alerting readers that they may not be getting his newsletter because it falls into the promotions tab automatically. I question why Google dumps newsletters into that category since people have to sign up for them.
Chris included a link to a short video by Mike Stelzner of Social Media Examiner, on how to correct this issue. You can view the video below:
Ryan Deiss is holding an urgent webinar about this tomorrow. Deiss’s take on this is that savvy email marketers can take advantage of the changes while others just get “slapped” by Gmail. Amazingly Ryan’s webinar requires a payment of $7 to attend as nothing is being promoted; it’s just a webinar on how to deal with the Gmail change. Yes, I’ll be on the call.
It’s probably a good idea if bloggers with mailing lists do as Chris Brogan did and warn their readers about this and suggest how to make a change to the inbox categories.