New Gmail Format Causing Angst!

New Gmail Format

Earlier this month, Google unveiled a new Gmail format for its inbox.  The default setting now splits your incoming email into Primary, Social and Promotions.  You can add two other tabs: Updates and Forums.

New gmail format causing angst!

The 3 default tabs for Gmail’s inbox

General Reactions

The format was simply changed by Gmail one night.  My reaction when I opened my mail box and saw the changes was something like “Oh peachy-keen.  Now I have to find my emails in multiple locations”.  Actually, I probably used stronger language.

The reactions I saw from other users (non-marketers) I know amounted to furious resentment.  Most users didn’t see this coming, though I understand the upcoming changes were announced in May.

Marketer Reactions

I received emails from well-known bloggers/marketers Chris Brogan and Ryan Deiss today on this very subject.

Chris Brogan was alerting readers that they may not be getting his newsletter because it falls into the promotions tab automatically.  I question why Google dumps newsletters into that category since people have to sign up for them.

Chris included a link to a short video by Mike Stelzner of Social Media Examiner, on how to correct this issue.  You can view the video below:

Ryan Deiss is holding an urgent webinar about this tomorrow. Deiss’s take on this is that savvy email marketers can take advantage of the changes while others just get “slapped” by Gmail.  Amazingly Ryan’s webinar requires a payment of $7 to attend as nothing is being promoted; it’s just a webinar on how to deal with the Gmail change.  Yes, I’ll be on the call.

It’s probably a good idea if bloggers with mailing lists do as Chris Brogan did and warn their readers about this and suggest how to make a change to the inbox categories.

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2 comments

  1. Ileane says:

    I didn’t realize that Mike Stelzner made a YouTube video about this. I know that SME has a huge mailing list so I know this is really important to him. The sad part is that I think the people who really need to see this video never will because most likely it’s sitting in their “promotions” folder in Gmail.

    Thanks for sharing the video.
    Ileane recently posted…Get the Call To Action Link You’ve Been Waiting for on Your YouTube VideosMy Profile

    • Patricia Haag says:

      Ileane – Thank you so much for your comment. You’re probably right about an SME notice landing in the promotions tab :-( Hoping people won’t think of that tab as another junk-mail folder. Personally, I look at what’s in all the tabs in my Gmail accounts.

      Have a great day!

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